About

Welcome! I'm Lisa, and I can help you deliver content that is engaging, professional and fully aligned with your brand's image.

In today's content-saturated world, businesses face fierce competition for consumers' attention. Professionals and business owners with the most advanced writing skills have a distinct advantage in a digitally-based market.

You can have that advantage, too.

By optimizing your message to fit your goals and your audience’s needs, you can be sure that your story will have a meaningful impact within your network and beyond it. Your ability to deliver clear, concise, engaging messages can help you in many ways, including:

Gaining exposure for your brand or business
Growing your network
Boosting your image, reputation and credibility
Positioning yourself as an expert in your field
Saving you time and money

I can help you get started today! You can read more about my services here.

Need more information? Here are five specific things I can help you do:

1. Get your point across quickly and clearly.

Did you know that you have roughly six seconds to impress your readers before they close your article or web page? Six seconds! That means you must be able to maximize your impact while minimizing your word count.

One of the biggest problems I see with my clients' writing is too many unnecessary words. I can help you cut out the fluff and get to the point without sacrificing the heart of your message. 

2. Connect with your audience and build brand loyalty.

People stick with brands they know and trust. If your mission is to become one of those brands, you must be able to connect with your audience on a deeper level.

My Master’s degree in psychology and professional experience with counseling and leadership development help me dig below the surface and draw important connections. I can help you analyze your target audience, predict their responses, and choose the words that have the greatest potential to move them.

3. Tell a story that resonates.

A piece of writing is like a song. In the same way that the chords played on an instrument can be pleasing or distressing to the listener’s ear, patterns of words can also have a certain aesthetic appeal if strung together correctly.

Choosing the right words, angle, tone of voice and story structure can be an overwhelming process. I can help you craft a story that keeps your readers engaged from the first word to the last.

4. Increase buy-in for your brand or product.

Every business is looking for ways to make its brand stand out, which is no small feat in a globally competitive market. One way to elevate your voice above the noise is to deliver content that is compelling, engaging, and laser-focused on meeting your audience’s needs.

Whether your goal is to inform, inspire, or persuade your target market, I can help you find the right words and maximize the impact of your message.

5. Share your expertise with confidence.

Although most audiences will overlook an occasional typing error, consistently poor grammar or misuse of words can lower your credibility and undermine your expertise.

If your goal is to educate your audience and establish yourself as an expert in your field,  I can help you deliver content that is well-written, engaging and flawless. With professional proofreading, editing, or coaching, you can share your work confidently and focus your energy on other areas of your business.

Some other things you should know about me:

I have been writing and editing online content since 2011. In 2015, I wrote a blog post that went viral on social media, drawing over 1,000,000 views. When I’m not busy helping clients develop and edit their work, I enjoy reading fiction, scrapbooking the old-fashioned way and perfecting my tree pose on my yoga mat. I live in central Illinois with my husband and two daughters.

Thank you for stopping by today. Please keep me in mind for your next project. I look forward to working with you.